I totally love the brand identity of Oslo's independent Illegal Burger restaurant. Designed by Oslo design agency The Metric System, and launched late last year, it features a host of illustrated masked foodstuff characters – including a cigar-smoking sauce bottle and a gun-toting wedge of cheese...
OK, so the name of the restaurant makes you wonder what the heck the meat patties are made of, in an undeniably Sweeney Todd kind of way, but with graphics as super as this, Illegal Burger totally gets away with it. And in truth, the name of the joint isn't to suggest dubious meat sourcing, but rather a nod to the former use of the restaurant's address as a non-licensed speakeasy bar. And guess how they launched the restaurant? Secretly, word of mouth style. As if it really was illegal. Somebody deserves an award for this stuff. It's genius.
Oh, and Burgerac has it on good authority that Illegal Burger has a charcoal burning oven in which they cook their reportedly delicious burgers... I know I shouldn't admit it, but this burger detective wants some Illegal Burger action!
Design: The Metric System
Illustration: Frode Skaren