Monday, 10 October 2011

Lazy Oaf 10th Birthday Collection

Nobody does fast food fashion quite like London boutique and clothes label Lazy Oaf. To mark its 10th anniversary, the label has put together a special collection which includes some classic burger items from its back catalogue, namely this happy burger bobble hat (£18) and a bright burger sweatshirt...

Lazy Oaf began life as a market stall ten years ago run by founder Gemma Shiel (one of the contributors to the Burgermat Show project) who was then a fresh textiles graduate selling printed T-shirts featuring her own super illustrations and slogans. Since those early days of developing her own brand of affordable, fun fashion items, Gemma has seen her label stocked in Selfridges, designed a range for the Tate and is now the proud proprietor of a lovely shop just off Carnaby Street on Fouberts Place in central London. These days Lazy Oaf clobber can also be found stocked in fabulous stores around the world in cities including New York, Paris, Hong Kong, L.A. and Tokyo.

I should also point out that Lazy Oaf doesn't JUST create clothing and accessories with a fast food bent. No sirree, fast food is simply a recurring theme in Lazy Oaf's seasonal collections which invariably feature bright colours, bold graphics, smiley faces and an infectious sense of good ol' unpretentious fun. Burgerac LOVES the Lazy Oaf aesthetic!

This bright Burger Sweatshirt (£60) comes in Small, Medium, Large or XL size 100% cotton with brushed jersey lining – perfect for autumnal burger adventuring. If you're feeling like really going for it on the burger clothing front you could pair the sweat with the hat AND accessorise with a French Fries Tote Bag (£7.50) also in the 10th Birthday collection:

Heck, add a pair of Cheeseburger Vans while your at it!

Or if that's too much burger in your look, you could always mix things up with this totally awesome Pizza Face T-shirt (£35):

Check out the Lazy Oaf website for more amazeballs fast food products (hot dog scarf anyone?) or visit the store off Carnaby Street in central London and have a browse. If you do pop in, remember to wish them a very happy 10th birthday!


Lazy Oaf store
19 Fouberts Place
London W1F 7QE

Tel: 020 7287 2060


Pavel said...

That hat is amazing, think I'll need to get my fixie out of the garage if I buy it though! Very East London...

Crispin Finn said...

That jumper is getting bought right now!

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