Saturday, 4 February 2012


THIS MUST BE THE PLACE is a series of short films that explore the places that, for one reason or another, feel like home. The latest film focuses on Prime Burger in Midtown Manhattan – a joint that has been serving burgers since 1938 and remains largely unchanged in terms of decor since the 60s...

PRIME from thismustbetheplace on Vimeo.

Big Burgerac shout out to the directors of the film, Ben Wu and David Usui of Lost & Found Films. Loving your work!

POST SCRIPT May 28th 2012: Just saw a piece on the New York Times' City Room blog suggesting that Prime Burger is about to close due to the fact that the new owners of the building in which it has resided for 74 years (as a tenant) are essentially kicking them out. Very sad news. 


Prime Burger
5 East 51st Street (between Madison and 5th)
New York
NY 10022

Tel: 212 759 4730

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