For a third consecutive year, the good folk at Byron have come up with a limited edition burger to help promote and raise money for Movember, the annual moustache-growing charity event. And guess what? I've been privy to a sneaky preview...
Available from November 1st, the limited edition Mo Burger (created with no small amount of input from currently freelance London burger genius, Fred Smith) is an American cheeseburger with a twist: it features one of Byron's 6oz beef patties topped with cheddar cheese, served with pickled red onion rings, salted cucumber slices, shredded iceberg lettuce and mustard dill dressing – all housed in a sesame seeded glazed bun.
Hot diggety-damn, I just tried one this evening and the Mo really is a super cheeseburger. The photo above shows clearly the discs of salted cucumber (almost all of which are precisely 1mm thick) which lend the burger a delightful freshness, as does the mild flavour of the dill dressing.
Besides its contribution to overall taste, the cucumber adds a crisp crunch and combines wonderfully with the thin-cut slices of pickled red onion which provide a vinagery twang, an essential element in the wonderful balancing act of flavours that the Mo delivers. In short, y'all need to try one and maybe, if you get involved with Movember, you can try one for FREE...
Yup, that's right: Byron will be rewarding registered Movember fundraisers (who can show that they've raised £25 or more) with a FREE hamburger (or chicken burger / veggie burger / main course salad) between 3pm and 6pm every day for two whole weeks, from November 7th through to November 20th inclusive. WHOOP!
To get on board and sign up for some moustachioed Movember fund-raising (and to find out more about what Movember is all about) check out the website at http://uk.movember.com
For peeps not able to cultivate a hairy top lip, the Mo Burger will be available throughout November at all Byron restaurants for £8.75. For every one sold, Byron will donate 50p to Movember. Moreover, Byron staff (those that are able) will be growing moustaches for the cause too.
Impressively, Byron has raised over £60,000 for Movember over the last two years, and (even more impressively) given away over 15,000 free hamburgers as a thank you to participating moustache growers and fund raisers. Respect is due. On various levels.
To track down your nearest Byron visit www.byronhamburgers.com